INNO makes historic strategic move after 127 years

“Besides the rebranding and remodelling, our strategic repositioning also includes building a new company culture. The new location will give the team another boost to pursue the successful momentum of recent years, in which INNO succeeded to become a profitable retailer once again. We, together with the new shareholders, are ready to grow even faster.”

Armin Devender, CEO INNO

Where winds of change can blow more freely

The building on Nieuwstraat/Rue Neuve exudes history but with a view to the future, INNO’s central services were ready for a fresh wind. One year ago, INNO finally came to a decision: the new Service Center would relocate to the 7th and 8th floors of The Precedent, at 104-106, avenue Louise/Louizalaan: a central location in the capital, where employees are within walking distance of everything.

A people-oriented office building

All the amenities in the new office building are designed to promote the well-being of the people who spend a large part of their daily lives here. The ambience in the offices is similar to that of the rebranded INNO department stores, with hushed colours, natural wood, plants and natural light creating a homely atmosphere. The spaces and floors are connected in different ways, promoting cross-pollination between services and employees.

A fresh wind is also literally blowing through the new INNO offices thanks to an advanced air filtration system and green walls that filter the air. These are just a few of the most visible features of this building, which also uses circular building techniques and is well on the way to obtaining ‘Outstanding’ certification from BREAAM, an independent science-based validation and certification system for a more sustainable built environment.

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About INNO

INNO is the only department store in Belgium to carry a wide range of premium and mainstream brands. The chain has been an integral part of the retail landscape of all major Belgian cities for almost 127 years, making it an ally of Belgians in their daily lives for many generations. A leading Belgian brand, INNO is known for having a loyal, continuously-growing customer base. Since the spring of 2021, INNO has also carved out a niche for itself on the Belgian online retail market with inno.be. INNO offers Belgian customers an omnichannel shopping experience, with online and offline convenience complementing and enhancing each other.